Learning is not just knowing what to do, but doing what we already know
– Nourma F Fauziyah
What we learn with pleasure, we never forget
– Alfred Mercier
We started off by Learning. We Learnt and are still Learning about raw food cuisine. We are Learning what it takes to prepare a truly good, raw meal which is not only healthy but delicious! We will continue to Learn about truly great, truly wonderful ingredients that everyone should know and should be using in whole foods creation for the betterment of our bodies and earth.
From the first Learning experience about truly raw ingredients in April 2012, we never looked back. The Pure Raw Chef Course was the turning point in what we are doing today. We Learnt why it makes a difference in choosing organic raw, cold-processed ingredients. We Learnt and discovered to our joy, how contented and pleasurable it is to prepare and enjoy a raw meal or a plate of raw desserts, and what wonderful satisfaction it brings to our bodies.
Continuing from the Learning experience, next came the Enquiring experience. We started enquiring manufacturers of truly raw, truly great, truly wonderful ingredients and products. We enquired and Learnt what it takes to be their distributor in Malaysia. We enquired and Learnt what it takes to officially obtain approval from our local authorities, customs, health departments to bring the products into Malaysia. We enquired and Learnt what it takes to officially engage freight forwarders, what documentations and formalities to adhere to. We Learnt and understood why we should choose air freight instead of ocean freight to import the products into Malaysia [Read more here]. The rest, as they said, is history.
We are still Learning. We continue to Learn from lessons, from problems and from struggles. That is the path to continuous growth and progress. That is the way to improvement that we are striving for – in customers’ satisfactions, in creating value and belief in the great range of products that you are seeing today.
If there is no struggle, there is no progress
– Frederick Douglas
Without continual growth and progress, such words as improvement, achievement, and success have no meaning.
– Benjamin Franklin